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Smurfit Kappa delivers brand owners the ultimate innovation in shopper marketing with digital on-demand printing

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Smurfit Kappa delivers brand owners a new level of flexibility in packaging yet to grace the world’s supermarket aisles. Its latest innovation in digital on-demand printing enables marketers to react quickly to market trends with fully-customised shelf ready packaging to reflect the latest offers, promotions and fast-reaction marketing campaigns, more usually seen in other forms of advertising.

The online digital printer that Smurfit Kappa developed with its partner Limitronic, means topical campaigns can be created from scratch, with the shortest ever link from studio to shop floor. The innovation is ultimately set to put the world of packaging on a par with other forms of advertising, able to reflect the very latest promotional campaigns, news or sponsorships. The new online printer can be installed on all types of packing lines at the customer’s site right at the very end of the packing process. This innovative piece of technology combines a new level of flexibility in packaging with full colour, high quality print.

Roberto Villaquiran, CEO of the Corrugated Division, Smurfit Kappa explains: “75% of all buying decisions are made on the spot, in-store. This latest innovation means on-shelf packaging becomes another form of brand advertising, reflecting the very latest campaigns delivered at the
very moment the consumer is at the point of purchase. These can be turned around faster than ever before.“

He continues: “In terms of reaching the consumer with the latest brand messaging, this makes the supermarket aisle more akin to the high street. With this latest innovation, which has proven to be successful from a manufacturing point of view, the opportunities for customisation, at speed, are astonishing.”

This new high-definition technology has been trialed and proven in the market . Today, it is being rolled out via Smurfit Kappa’s Machine Systems operations. Call today for more information on +44 (0) 1454 328660

Categories: New Solutions


Case Packer Manual Handing:- A thing of the past.

Smurfit Kappa Machine Systems, the UK’s leading case packer manufacturer, has installed at a leading FMCG manufacturer a high speed, fully automated packing system designed with a NO manual handling requirement. Packaging is processed directly from the pallet, the machine automatically decants the wraparound blanks and packs the customers cartons at world class OEE. Additionally the automated size change facility gives repeatable high speed product changes that ensures the first product off the line is saleable product every time.

The rationalisation program, and a new design of the SRP (Shelf Ready Packaging) gave a fresh appearance and heightened shelf presence. By providing a breadth of vision over a complete project from packaging materials to palletisation, Smurfit Kappa Machine Systems helped the manufacturer in their packaging reduction project succeed beyond expectations.

Shelf Ready wraparound case for displaying facial tissue

Shelf Ready wraparound case for displaying facial tissue


Call Smurfit Kappa Machine Systems now on 01454 328660 for advice on your requirements, or at


Categories: New Solutions


H.J.Heinz, Snap Pots System 2200 Case-packer

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H.J.Heinz, have recently started in full production at their site near Wigan with a System 2200 case-packing machine, manufactured by Smurfit Kappa Machine Systems . The purpose built machine incorporates a six axis Fanuc robot for accurate product handling and loading into RRP packaging.

As a Fanuc Robotics Strategic Partner, Smurfit Kappa Machine Systems have developed the use of robotics within their case packing systems to allow them to significantly reduce the number of components within the machine and enabled a speedy time to market for machines with innovative pack handling concepts. With an industry leading mean-time-to failure record, the Fanuc robot offers unparralled versatility and reliability.

The machine, offers excellent operator access with full-length opening acrylic guard doors. It has also been supplied with Smurfit Kappa’s automatic hot melt refill system, capable of holding in excess of 50kg of adhesive. The RRP pack design offers easy opening and great on shelf presentation of the product whilst maintaining pack integrity through the supply chain.


Categories: New Solutions


New Multi-Storey packaging doubles facings to capture impulse sales and prevent stock-out

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In the impulse confectionery market, keeping the fixture full and tidy is the key to increasing sales and has traditionally been the Achilles heel for marketers and retailers alike. With an estimated 70% of all confectionery sales made on impulse, keeping the fixture fully stocked at peak times can be a difficult problem to resolve in the real-world environment of modern convenience retailing.

Working to accommodate FMCG manufacturers existing planograms, Smurfit Kappa has developed a revolutionary new one-piece shelf-ready pack designed specifically for products that are not suited to being stood on edge in layers for display. Aimed primarily at the confectionary sector the pack is equally suited to any product relying on high on-shelf impact.

Smurfit Kappa’s machine erect, Storey Pack efficiently doubles the display of difficult products that have traditionally been packed in a single layer wasting high-value display space.

An industry first, Storey pack is designed to solve the lasting problem of awkward shaped, demanding to display products on shelf, and will allow brand managers and marketers to ensure the most effective use of space, improve store appearance, and most importantly increase the sales of their brands.The Storey pack provides the ideal solution for the confectionary aisle, increasing the product count per case, allowing more products to be displayed and preventing stock-out.

Available as a one or two-piece tray and lid solution, the Storey Pack is ideally suited to supply all of retailers’ end of line packaging solutions for both low and high-speed applications.

Richard Butler, Sales Manager at Smurfit Kappa Machine Systems comments, “The development of our new ‘Storey’ pack will be of great benefit to retailers who are continuously looking for innovative and logistically efficient RRP solutions that enhance in-store presentation and reduce the amount of corrugate needed.

“Doubling up as a transit pack as well as point of sale display, the 100% recyclable Storey Pack reduces carbon footprint and is manufactured from FSC certified materials”.


Categories: New Solutions